Is your IT Solution Provider or Managed Service Provider (MSP) business social?
One efficient way to construct a solid following for the MSP on Social Media platforms such as for instance Twitter, Facebook and LinkedIn is always to consistently provide your followers with good quality and relevant content.
Many IT businesses mistakenly believe that this content needs to be of their particular creation. Understandable, but not many IT businesses that I understand have the full time or resources to dedicate to producing content on a full-time basis.
So what can you do in terms of content that will attract an audience?
One method to attract a loyal tribe on-line is to become a curator of content – filtering and aggregating good relevant content from your personal sources.
This is easier than you think buy Twitter followers. Chances are that, like me, you read plenty of interesting articles by others on a day-to-day basis that may well be highly relevant to your intended audience – an audience that features clients and potential clients.
With this specific in your mind, it’s unlikely that you’ll be lacking content to share.
The question now remains – how best to generally share this quite happy with your followers without overwhelming them?
Bad Examples of Content Curation
We have all seen examples of businesses where the “Social Media Guru” for that corporate brand has woken up and pumped out a ton of links in one single go. Whilst those links might be of interest to followers, they tend to have ignored because of the overwhelming level of them.
Don’t fall under this trap. Instead, drip feed your content.
Drip feeding social media marketing content
Drip feed your content to your audience throughout the day allows them to digest it slowly as opposed to make an effort to gorge in one single go.
Social Media tools such a Tweetdeck and HootSuite have the ability to schedule status updates for Twitter, Facebook and LinkedIn – but when you have plenty of interesting content, when and that which you have scheduled becomes confusing.
That is where the social media marketing tool Buffer is available in to play.
Using Buffer to drip-feed content
Buffer is really a free app that enables you to produce a buffer (the clue is in the name, eh?) buy Facebook page likes as high as 10 updates for Twitter, Facebook or LinkedIn over 3 days – longer time frames are available in a Premium version – that may then be posted within the course of a day at pre-defined times of one’s choosing.
As well as the Buffer web-site, you will find plug-ins for the web-browser to enable one-click buffering of interesting content you find, and you can also e-mail yourself at a unique Buffer email with content you want scheduled – useful if you discover interesting content on the iPad or another mobile device.
Tracking clicks on your own content
As well as integrating together with your favourite URL shortening tools – such as for instance bit.ly – Buffer also generates statistics on the links you have shared to ensure that you will see how many individuals clicked through and re-shared those links. Very ideal for analysing the sort of content your followers are interested in.
Using Buffer makes sharing useful, relevant quite happy with your Social Media audience a lot easier and more effectively.
Once you receive to the habit of sharing relevant and interesting content as you read it, thus providing valuable information to your followers, you’ll start to construct a solid following of individuals who are thinking about that which you need to share.
About the author
While the former owner of an award winning IT Managed Service Provider, Richard Tubb works with MSPs to simply help them increase sales, take on employees and build up relationships with key industry contacts. You do not have to accomplish it alone any more – contact Richard and have a talk about your needs and how they can help you.