Social networking platforms build buzz, boost business and serve small businesses as low-cost/no-cost marketing tools. Business owners have to know how these tools strategically serve and support small business first so they really best implement social media marketing strategies to market products and/or services.
Social Media, to put it simply, serves users and organizations in marketing in three ways:
Marketing is focused on building relationships — relationships focus on communication. New web tools like blogging, micro-blogging (Twitter), social networking (Facebook, LinkedIn, Ning), podcasting (BlogTalkRadio), video distribution (YouTube), event coordination tools (Meetup), wikis (Wikipedia) photo sharing (Flickr, Photobucket), and product review sites (epinions.com) allow small businesses to communicate, educate and share information directly using their current and prospective customers.
Content in the shape of blog posts, audio, video, comparison/review sites, tweets and social network messages help share information in a less-formal way that builds the know SMM provider, like and trust factors that influence decision making. Content is no further just text. Small businesses may use audio or visual content for a “show me” and “tell me” to create communications a group more interactive punch.
Social media’s direct communication distinction serves and supports small business since it brings the folks you intend to attract directly for your requirements and makes direct communication possible. Social Media makes communication a conversation so small business owners can share, receive feedback and connect on equal ground using their target markets.
When small businesses empower their target consumers, they feel powerful. When your target market feels powerful, it trusts you, buys from you, and stays with you. Social networking collaboration transforms consumers into “prosumers” ;.In a time of social media marketing prosumers, it’s people (not companies) who make, shape, or break purchase patterns.
Small businesses can ignite collaboration for marketing by creating their very own communities and/or joining communities. In so doing, they could listen and connect with their target customers and build a free forum to create their market together. Collaboration = Marketing Acceleration.
Social networking collaboration tools like review sites, video sharing sites, blogs, wikis and more allow users to self-serve, collaborate, and potentially serve being an endorser for your small business. Social media marketing works as an advertising tool because people are more prone to trust peers rather than companies.
The energy of mass collaboration serves and supports small business owners in a definite way. Tapping/creating valuable collaborative options may bring people together to fairly share ideas, exchange information, and help one another — and support relationship growth. Removing the “company/client” disconnect can breakdown elitism and boost marketing mind power.
The most important reason that social networking works as an advertising tool is simple — because it’s fun. People desire to go where they feel they belong, have a speech, are listened to, and enjoy themselves. Business owners have to be where their target markets are — and nowadays, the masses are on Facebook, Ning, Twitter, Linkedin, Photobucket, YouTube and more because it has entertainment value.
Remember the Will It Blend? campaigns by Blendtec? They were a perfect example of social media marketing marketing in brilliant action. Videos were relevant because they showed the item, were entertaining (they blended an iPhone!), and they were viral! People could easily share the fun with friends as a result of easy social media marketing sharing widgets.
You can’t put a dollar amount on free promotion. The way social media marketing stores data being an “Interactive Rolodex” also offers an activity factor. Sites like Facebook and LinkedIn are becoming the “new databases” since they’re fast, easy, and fun. People are more prone to update their Facebook and LinkedIn information than a sterile address book because it’s fun.
Business owners use social media’s entertainment factor to create their online database of contacts and connections, be visible to prospective customers, and get the term out in creative ways like YouTube videos, blog posts, images, podcasts to create people smile and spread the word.
How Social Networking Helps Small Businesses Sell
Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social media marketing marketing serves users for communication, collaboration, and entertainment could be the first step to considering just how to strategically implement the large number of social media marketing marketing tools and choose the ones that work best for your unique organization.
The important thing thing that small businesses need to consider when utilizing social media marketing to help sell is that efforts will need to have value. There’s to be value to your content, community, and execution to get people to engage with you or your organization. Social media marketing doesn’t sell things — people sell things. Engaging in social media marketing marketing starts the relationship-building process. Start small and snowball. Social media marketing takes understanding, passion, effort, and commitment to create it work. Give your small business an authentic voice with social media marketing and commit to providing value and you will undoubtedly be off to a good start.