You may ask yourself why seek help updating your current company website? Yes, your current company website looks outdated set alongside the competition but does a credible, compelling website design really matter? Reluctantly, you search for a style firm to offer your firm’s website a facelift, but you are not completely convinced that a new design will create new business. Despite your skepticism, a plethora of studies show a well-built website will create better customer traffic and a better user interface will increase conversion – generating new business at an exponential rate. But how? How can something as superficial as your company’s website design impact the success of a business? There are numerous reasons why a well designed website will attract your ideal customer and prompt dialogue together with your firm. These highlight the five key components that a web designer should bear in mind when designing an internet site:
Possibly the main section of an internet site is the navigation. The navigation of an internet site could make SEO or break a niche site, which is particularly so for robust websites with many pages. Website navigation typically features a navigation bar or list of labels that differentiate the pages of the website. Good navigation must certanly be no problem finding and comprehend – making for quick and easy travel through the entire website. When designing navigation, web developers sometimes get carried away with designs and fancy typefaces. Generally, over-simplified navigation maximizes ease of use for a greater array of customers. A good tip is that your firm’s website navigation must certanly be so intuitive even your grandmother can understand it.
If your company has an emblem and that logo is utilized frequently in publications materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colors, brand messaging and imagery useful for print should be carried over into the web site design. It’s very important to your visitors to have the ability to recognize your brand in all kinds of communication so they associate your brand position and promise together with your business. Often when the visual communication changes with a brandname, it may cause customers to feel uncomfortable, that may make them develop a negative association together with your company.
Reading Patterns and SEO
Most folks are comfortable reading a website the same way they read a book, from top to bottom, left to right. Site designers also take this into consideration when designing for a website. Many designers be sure to place the main home elevators top of the left hand column. This may help get the message across more effectively for website visitors who could possibly be current or potential customers. But what lots of people don’t know is that placing information in these areas of an internet site also improves search engine optimization (SEO). Once you include important company-related keywords into the HTML-based text, search engines such as for example Google and Bing can crawl your website easily, increasing your search engine placement and giving your website and firm more overall visibility.
The content of your site is very important to reasons besides the truth that it literally communicates your company’s brand position and promise. You can find other very important elements that are considered each time a copywriter creates the content and the designer creates the complementary visual environment for the content. Making the message short and to the point, yet warm and welcoming (depending on the industry) helps the reader to keep in mind the message easier. Also, if you have too much text on a full page, the page becomes visually cluttered making it more burdensome for a reader to physically read the page, aside from remain thinking about reading the page. By streamlining the content, the designer is then able to insert the writing within their design, which typically includes plenty of negative space. This empty space lets the reader’s eyes rest so they don’t tire of reading.
Building trust among your visitors is very important, but will not happen until you really get to learn them and what they value. Marketing tactics can behave as a dialogue with potential customers, which would have been a smart way to discover more about your clientele’s needs. By strengthening dialogue with customers, you can implement what positively resonates together in your new design. By making your website look more welcoming and trustworthy to visitors, you might find the traffic to your website increase, and a noticable difference in new business leads through website conversion.
The Internet can be a scary place for those who are more accustomed to conducting business face-to-face. It could restore haunting scenes from the movie “The Matrix”, which might be great for several industries. Most businesses though are looking for something more welcoming than a confusing labyrinth of letters and numbers. Website design is a good way to make a user-friendly environment where people come for helpful tips and best practices. If an internet site was created and managed properly, customers will continuously go back to your site and conduct business together with your company.